lulu skantze(she/her)

publisher and creative director at storytime

about

lulu skantze, founder and creative director of storytime. the global children’s brand launched in 2014, is now published in five countries and sold in over 60. based in amsterdam after 20+ years in london, lulu has collaborated with major publishers and created award-winning content for renowned brands like disney and playstation. passionate about storytelling’s power to inspire and connect, she champions literacy and diverse, positive media. a public speaker and mentor to female entrepreneurs, she advocates purpose-driven growth and creative leadership, using her expertise on publishing advisory boards to drive meaningful innovation and change.

what qualities do you think are essential for success?

the essential qualities for success include curiosity, adaptability, resilience, a collaborative spirit, and the ability to celebrate wins.
arm yourself with knowledge: dive deep into every aspect of the business – understand the numbers, get a handle on finances, and prepare yourself for the challenges within your industry. that bulletproof foundational knowledge will always give you great power as you grow and hire (and keep you focused).

above all, be willing to adjust your sails when the winds change. adaptability is probably the most powerful quality an entrepreneur can have. it enables us to face challenges, embrace opportunities, grow with purpose, and remain relevant.

storytime

at storytime, we believe in the power of storytelling to inspire, connect, and drive positive change. the role model campaign beautifully brings this to life by sharing the stories of incredible women. joining this initiative aligns with our mission to empower entrepreneurs and female leaders, showcasing diverse voices and celebrating their achievements. by participating, we stand alongside others, uplifting one another. together, we hope to inspire the next generation and contribute to a brighter, more inclusive, and equal future.