photographer: jonne lucia op de weegh© | make-up artist: nicky ruisch from art of colors
asya kapitonova(she/her)
head of brand and communications at bux
about
mom of twins, obsessed with travel planning, and passionate about helping women take charge of their finances. i thrive on exploring new places, ideas, and opportunities—both in life and at work. stubborn in my pursuit of what feels right, i push boundaries to create, grow, and challenge the status quo. in my work, i focus on helping people understand that wealth-building isn’t just for those with a lot of money—it’s for anyone willing to take small, consistent steps. and for women, financial independence isn’t a luxury; it’s a necessity. it’s the key to having choices, security, and the freedom to build the life they want.
what advice would you give to your younger self?
confidence isn’t about having all the answers — it’s about knowing that, whatever happens, you’ll find a way forward. it’s trusting that you have the resourcefulness, resilience, and creativity to navigate the unknown.
bux
at bux, we believe investing should be accessible to everyone — including women, who remain underrepresented in finance and tech. that’s why we’re putting our female employees forward as role models, sharing their stories to inspire confidence and action. inclusivity and diversity are essential, not just in investing, but in leadership and the tech industry as a whole. we want to empower more women to take charge of their financial futures and careers.