photographer: julia powalacz© | make-up artist: violeta marinova from art of colors
adasight
sharing our journeys makes the path clearer for others. no entrepreneur succeeds alone. we grow by sharing, supporting, and learning together.
dayana marin valencia(she/her)
cofounder & ceo of adasight
about
i’m dayana, an entrepreneur and co-founder of adasight. we are dedicated to helping companies unlock the power of analytics. my mission is to bridge the gap between data marketing and product teams and more impactful growth.
i took the leap into entrepreneurship after years of working in marketing, including at booking.com, where i saw firsthand how data could drive success at scale. but i wanted to build something of my own—something that empowers businesses to truly understand their customers, optimize their strategies, and grow.
over the past two years, adasight has helped over 100 clients, including scale-ups and leading tech companies—optimize their analytics, and drive measurable growth. from refining marketing attribution to enhancing product insights, our mission is to empower teams with the right data at the right time.
as the next step of our journey, we’re piloting solutions that leverage ai to make data and analytics more accessible, actionable, and impactful.
beyond my work, i’m passionate about supporting young talent in tech and entrepreneurship. i believe in knowledge-sharing, creating opportunities, and breaking down barriers to help more women thrive in data and business.
looking forward to connecting, learning, and growing together with the equals community!
why do you think it is important that role models need to be visible?
i’ve been lucky to have many professional role models—successful women, founders, and ceos—who have inspired my path. seeing them take up space, lead with confidence, and build companies from the ground up has made a huge difference in how i approach my own journey.
this is why visibility matters. when you see women in leadership, in tech, in entrepreneurship, it reinforces that success isn’t reserved for a select few—it’s possible for more of us. it’s not just about inspiration; it’s about having real examples of what’s achievable.
now, as i build adasight, i hope to contribute to that visibility too. the more we share our experiences, challenges, and wins, the easier we make it for the next generation to step up, take risks, and create their own paths.
adasight
sharing our journeys makes the path clearer for others. no entrepreneur succeeds alone. we grow by sharing, supporting, and learning together.