photographer: carly wollaert © | make-up artist: leen ahmed from art of colors
chrissie cremers(she/her)
creative lead at aigency amsterdam
about
i’m the co-founder and creative lead at aigency amsterdam, an ai-first agency and creative studio founded in 2023 together with carina snippe.
my background is in design and creative direction on the brand side, with a strong focus on sustainability-led projects. carina brings extensive experience as an account director at advertising agencies, with a strong focus on client management and strategy.
aigency amsterdam was one of the early ai agencies in europe. in spring 2024, we received san’s new kid on the block award, which gave us strong early momentum. today, we work with global brands including panasonic, kpmg, and tomtom.
we focus on hero campaigns and asset creation with high production value, using generative ai as our primary production tool.
what or who inspired you to pursue your chosen career?
carina and i are parents to a daughter with a physical disability. when she moved from special education to regular high school in september 2023, we needed to be physically close to her school. that shift meant we both had to rethink our careers around the same time. i was working at a sustainability-focused startup with high asset needs and limited budgets, which pushed me early toward generative ai creation. my background in copywriting, journalism, visual design, and art direction translated well to this space. coming from advertising, carina quickly saw the potential, and we decided to start the agency together.