Dagmar Beudeker- Role Model Campaign

Photographer: Gina Tamer Saad ©
Make-up artist: Olena Tvorcha


What would the world be like without the innovations of Marie Curie? Or without the advancements of Margaret Hamilton? TNO believes in the strength of women, and that everyone, however different, should have the same opportunities to take part and to grow. In society in general, and also as an employee and colleague. By combining our unique strengths we can successfully innovate and have an impact on society. We love the opportunity to showcase some of our talented TNO women by collaborating with Equals for this year’s International Women’s Day. By highlighting our women in tech and leadership, we hope to show girls and women that they are welcome in these roles. Let’s continue to inspire and innovate, and thereby create a place where diversity and inclusion are the most normal thing in the world.

Dagmar Beudeker
Manager HR Innovation and People Analytics at TNO


“My purpose is to create work and working circumstances that are as fulfilling and inspirational as possible. Within TNO I am responsible for making and implementing the HR Strategy, to innovate our HR practice and to aid decision making and business operations by using (people) data and analyses. I obtained my PhD in organizational psychology in 2015 as a researcher within TNO. After this, I transferred to HR because I wanted to broaden my skillset and try to do my best in making TNO the best place to work, ever.”

Why do you think is important that Role Models need to be visible?

“Representation: You can’t be what you don’t see. But also, no career is only smooth sailing – role models are important inspiration at the times when things do not look so great for you.”

Interview with TNO

We interviewed two company representatives of TNO: the largest independent research, development and consultancy organisation in the Netherlands, focusing on applied science. Their mission? “To connect people and knowledge to create innovations.” Helma van den Berg, Diversity and Inclusion Officer, and Frieda Agema, Diversity and Inclusion Consultant, make it their job to improve diversity and inclusion within TNO, and are here to tell us everything about the company’s equality initiatives.

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