Lucy Von Sturmer- Role Model Campaign

Photographer: Carly Wollaert ©
Make-up artist: Sharmila Vooren


Lucy Von Sturmer
Founder of The Humblebrag


“Lucy is the Founder of award-winning impact communications agency The Humblebrag, and Chairwoman of global non-profit network Creatives for Climate. Recognized by The University of Auckland as a ‘40 Under 40’ change-maker and featured in Forbes as creative leader to watch, Lucy is a leading climate communications expert and business activist with 10+ years experience building movements and leading global brands to drive positive impact at scale. She is also a Guest Lecturer at Erasmus University Rotterdam and The Amsterdam Fashion Institute as well as Co-Host of The ‘How to Net Zero’ Podcast produced by global impact verification organization SustainCERT.”

What or Who inspired you to pursue your chosen career?

“My mom – a creative artist and former activist. My dad – a creative designer and entrepreneur. Both take nature as their main source of inspiration in their work.”