“i always ask myself three questions when analyzing data. the first one: is this idea at all possible? secondly: does the law allow it? and lastly: is this what i want to do with my data? this shows that leadership is actually really important in data analytics.”

did you know that only 18% of people working in tech are women, with a widening gap and a missed opportunity for tech industry to grow further? today, on international women’s day, we want to showcase the (already existing but yet not enough) strength and the diversity in the tech world. 62 women from 44 different companies joined us in our scope and have been featured on 55 billboards (known as ‘pepperbussen’) in and around the city of amsterdam.

let’s bring awareness to all these inspirational role models dismantling the status quo!