photographer: dewi van ‘t hoog © | make-up artist: nicky ruisch and ava scarborough from art of colors
mira van houwelingen
chief marketing officer of travix
about
born and raised in a small dutch village, my passion for marketing came out quite early during an internship at adidas. noticing the limited number of women within the boardrooms at that time, i struggled to find a role model that i felt was me.
my passion for crafting both teams and marketing campaigns that drive brand awareness, acquisition, and above all growth, really felt in place while working for several big brands over the last few years. a passion for brands, culture and international driven teams is something i truly love and aspire to create every single day.
now, as the chief marketing officer at travix, i lead global marketing initiatives, focusing primarily on positioning the company’s flagship brand, cheaptickets, as the leading online travel agency in the benelux region.
what advice would you give to your younger self?
create the future that you believe in. if it’s not there, go create it. and even more importantly, enjoy it! life is meant to be about creating things that spark your fire and make you smile. you are totally capable of pursuing more than you ever thought you could. just go chase those stars.
travix
at travix, cultivating a diverse and inclusive team is one of our core values, ensuring that everyone has equal opportunities to grow. joining the equals campaign aligns with our commitment to supporting a culture where fairness and equality are key. it presents a great opportunity to champion what we stand for as an organisation and celebrate some of the women who serve as role models within travix and beyond.