photographer: jonne lucia op de weegh© | make-up artist: violeta marinova from art of colors
elise drost(she/her)
cco of futurewhiz
about
as i grow older and raise three sons, my ambitions haven’t faded—they’ve only expanded. i want it all: a thriving career, a loving family, and joy along the way. i strive for my kids to succeed while also shaping a better world for them. with a background in marketing across media, retail, and banking, i now serve as cco at futurewhiz, the edtech company behind squla and studygo. our products make a lasting impact on children’s development, proving that learning is fun—and, more importantly, that learning is everything. which i believe is true for both kids and adults alike.
why do you think it is important that role models need to be visible?
focus on equality isn’t just crucial for women’s status; it’s also key to a better society and a growing economy. to make real equality happen, we need basics like affordable childcare and solid laws, like those ensuring equal pay. but it’s just as important for women to jump on these opportunities. i see every woman who does this, and the men who take on roles different from their dads, as true role models. i hope that by the time my kids start their careers, equality will be the norm, making these kinds of campaigns a thing of the past.
futurewhiz
at futurewhiz (mother company of squla & studygo), our mission is to empower every child to grow through personalized education. we believe education shapes futures, opens doors, and challenges the status quo. by showcasing strong role models, we can inspire more girls to see themselves in tech. representation matters—when girls see women thriving in tech, they believe they can too. this campaign is a powerful way to promote equal opportunities and encourage the next generation of innovators, both girls and boys, to pursue their passions in technology.