
photographer: jonne lucia op de weegh© | make-up artist: nicky ruisch from art of colors
hortense koster(she/her)
founder of trndmarker
about
dr. hortense koster is an expert in consumer insight, foresight and design research. with over 15 years of experience, she helps digital companies and fmcg brands stay ahead of evolving customer needs by providing deep insights into future trends, shifting mindsets, and external forces that shape consumer behavior.
what qualities do you think are essential for success?
i believe success as a dynamic journey where agility and resilience are the driving forces for entrepreneurs. the path forward isn’t straight—it’s a dance. to thrive, we must stay flexible, adapting to the evolving landscape while keeping our ultimate vision, our ‘north star,’ clearly in focus. in this ever-shifting world, i partner with a team of forward-thinking experts to help companies embrace this transformation. together, we’re crafting more agile, sustainable business models that not only drive success but also honor our responsibility to the planet and its people.