photographer: jonne lucia op de weegh© | make-up artist: rachel biharie from art of colors
hellofresh benelux
hellofresh is dedicated to providing opportunities for growth and development for all of our employees. we share the same commitment as equals in championing diversity, inclusion and belonging throughout the year. having 40% of females in leadership positions is an outcome of our culture engrained in ensuring all employees (regardless of gender, age or background) have a safe space to reach their potential. currently, we are focusing on equipping our leaders with the knowledge and skills needed to effectively lead a diverse workforce. this includes fostering an awareness of unconscious biases and ensuring that we can fully leverage the benefits of a diverse team.”
lisa van erp(she/her)
director of production at hellofresh benelux
about
when i joined hellofresh in 2019, everything moved fast. rapid growth demanded quick decisions and a “whatever it takes” mindset to deliver our boxes to our customers. this dynamic environment shaped me as a leader, teaching me to balance long-term strategy with daily impact. today, i focus on enhancing production efficiency while empowering my team to drive continuous improvements and thus a better product. beyond strategy, i believe connection is key, when people feel seen, valued and heard, we can build something sustainable. working with diverse teams i strive to build bridges, foster collaboration and create a culture where every voice matters. by embracing diverse perspectives we achieve the best results together.
what advice would you give to your younger self?
as a child i was always the one raising my hand in class. i worried it made me seem less intelligent, but i was driven by the desire to understand things, knowing i didn’t learn best from books. as i got older, i realised asking these questions isn’t a weakness, but a strength. it requires vulnerability which is crucial for growth. today, i see vulnerability as an asset in my career, not a liability. i once thought being smart was about how well you learn, but i now know it’s also about emotional intelligence, openness to new perspectives and embracing the process of growth.
what advice would you give to your younger self?
as a child i was always the one raising my hand in class. i worried it made me seem less intelligent, but i was driven by the desire to understand things, knowing i didn’t learn best from books. as i got older, i realised asking these questions isn’t a weakness, but a strength. it requires vulnerability which is crucial for growth. today, i see vulnerability as an asset in my career, not a liability. i once thought being smart was about how well you learn, but i now know it’s also about emotional intelligence, openness to new perspectives and embracing the process of growth.
hellofresh benelux
hellofresh is dedicated to providing opportunities for growth and development for all of our employees. we share the same commitment as equals in championing diversity, inclusion and belonging throughout the year. having 40% of females in leadership positions is an outcome of our culture engrained in ensuring all employees (regardless of gender, age or background) have a safe space to reach their potential. currently, we are focusing on equipping our leaders with the knowledge and skills needed to effectively lead a diverse workforce. this includes fostering an awareness of unconscious biases and ensuring that we can fully leverage the benefits of a diverse team.”