photographer: jonne lucia op de weegh© | make-up artist: alice malavasi from art of colors
martine hardeveld kleuver(she/her)
country manager benelux at swappie
about
hi! my name is martine, and i lead swappie’s business operations in the benelux region as the country manager. i’m responsible for growing our refurbished smartphone market in these countries – developing our local marketing strategy, managing our p&l for sustainable growth, and adapting our global brand to meet local needs. i’m passionate about establishing swappie as the market leader in sustainable technology, showing consumers that refurbished devices can be both high-quality and environmentally responsible while building a business that proves sustainability and profitability can work together.
what advice would you give to your younger self?
trust your abilities and don’t let others’ doubts shake your confidence. speaking honestly about your strengths isn’t bragging—it’s being aware of yourself and your skills. the people who tell you to be more humble often mistake confidence for arrogance. but newsflash: you don’t need to diminish yourself to make others comfortable. recognise your worth, acknowledge your achievements, and remember that believing in yourself is the foundation for any success!
swappie
girls who see women thriving in tech, it and management, learn that these fields aren’t just viable options for their own future careers—they see how one day, their own unique perspectives can make a meaningful difference.