about

i started my career at traditional advertising agencies like ddb and n=5, where i learned how ideas are built, tested and brought to life. about three years ago, i encountered generative ai productions and immediately felt how radically this would change advertising. together with my business partner chrissie cremers, i took the leap to build aigency amsterdam: the first agency fully dedicated to high-quality ai productions. working with ai means constantly exploring the edge of what has just become possible. when combined with creativity and true craftsmanship, it opens up entirely new ways of making meaningful work.