Nathifa en Zuwena Elshot
Owners
Bijlmer Bookstore
Did you know that only 18% of people working in tech are women, with a widening gap and a missed opportunity for tech industry to grow further? Today, on International Women’s Day, we want to showcase the (already existing but yet not enough) strength and the diversity in the tech world. 62 women from 44 different companies joined us in our scope and have been featured on 55 billboards (known as ‘pepperbussen’) in and around the city of Amsterdam.
Let’s bring awareness to all these inspirational role models dismantling the status quo!
“It was not there and we wanted to have it, so we had to do it ourselves.”